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Press Release / 18. August 2021

Adventure Now. SUNLIGHT’s new branding.

Modern, sporty, dynamic: In summer 2021, German motorhome brand SUNLIGHT rolls out with a clear vision and a strong statement. The new, holistic Corporate Design and the revised Corporate Identity underline the progressive brand direction
Your Adventure Starts Now! The new appearance with its earth tones, the fresh logo and the prominent claim, has been developed in cooperation with the graphic design agency HammerAlbrecht based in Vienna. New Colors, New Patterns Reworking the color scheme, the traditional SUNLIGHT red is replaced by muted, timeless tones. The key colors White, Offgrid Green and Black are complemented by shades of calm brown, green and gray.  The brand also introduces two new design elements: the patterns Outdoor and Urban are minimalist interpretations of topographic or street maps. Nature and urbanism – the motives capture the two worlds that SUNLIGHT unites in its product portfolio. Revised Logo Of course, the brand’s picture mark also comes in a new design with clear basic forms based on the golden ratio. The palm tree in front of a circular background – symbolizing the sun – also creates a stronger link between picture mark and brand name. The SUNLIGHT logo lettering as a word mark has been revised as well. The sporty, elegant and clean logo will shine on all promo material, on the website and on the vehicles’ interior as well as exterior. Adventure Now. When it comes to visual language and storytelling, SUNLIGHT has been committed to authentic action and emotions for years. The new claim “Adventure Now.” emphasizes the hedonistic and adventure-driven spirit of the brand. It can be applied to all models – and it holds several key messages: It’s an inspiration to go your own way. It’s the call to explore the unknown. It’s the motivation to live life to the fullest. Adventure is the brand’s core directive, it is SUNLIGHT’s DNA! Digital Future for a Modern Target Group SUNLIGHT is a brand with a strong identity. To further promote its position as an outstanding and progressive motorhome brand, SUNLIGHT keeps pushing its digitization. Modern solutions give the forward-driven target group smart opportunities of being informed and staying connected. Social media plays a central role in interacting with the end consumers and in further expanding the big, loyal community. SUNLIGHT now plans of utilizing these platforms even more in the areas of Sales and After Sales. SUNLIGHT’s future is digital – therefore, the brand also resigns from print material in its B2B- and B2C communication. A further benefit: in 2020, the company already saved 110 tons of CO2 emissions by refraining from print material – it’s a small step for SUNLIGHT, but the brand is dedicated to continuously work on reducing its carbon footprint.
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Press Release / 18. August 2021

Updates in SUNLIGHT‘s Product Portfolio 2022

Since its launch in 2004, SUNLIGHT has set its ambitions on becoming a creative and dynamic motorhome company with a strong digital focus. Respectively, the brand’s target group is dynamic and open-minded – people who can live their dreams with SUNLIGHT. In the model year 2022, all of the SUNLIGHT vehicles shine in a new progressive style: the new logo highlights the brand’s changeover and the Coachbuilts and A-Class models roll out with fresh updates.
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Press Release / 9. August 2021

SUNLIGHT CLIFF RT Adventure Edition with a Roof Top

SUNLIGHT grows its super successful model CLIFF – literally: the CLIFF RT features a roof top for two additional people. The extended camper van brings more freedom for SUNLIGHT’s key message: Your Adventure Starts Now.
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Press Release / 6. August 2021

New Work: Home Office on Wheels

Digitalization and new mobility concepts are the driving forces of societal transformation. Forces that have to be re-thought and re-defined on all levels. The young company SUNLIGHT is one of the most progressive brands on the RV market with a strong digital focus. Now, the German company embraces the New Work topic with its project Home Office on Wheels – developing a concept for a mobile workplace solution in motorhomes.
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Press Release / 13. April 2021

May we introduce: CLIFF

He is clever, loyal – and adventure driven. Plus, with his sporty looks and modern style he is an eyecatcher, too. Die Rede ist von CLIFF! The Camper Van by the motorhome brand SUNLIGHT is the perfect model for fun-loving freedom lovers. He is an allrounder, built on a Fiat Ducato, comes in different layouts and can be customized.
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Press Release / 22. February 2021

R.V. there yet?

After a canceled spring and a long summer, Dominik Wagner, Ludvig Billtoft, Benny Urban, and Simon Gschaider were excited for the first few snowfall days in October.
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Press Contact

Sunlight GmbH

Ölmühlestraße 6

88299 Leutkirch
Stefan Riedlinger +49 (0)7561 9097-132

Geschwister Zack PR

Wiesseer Str. 16 a

83703 Gmund am Tegernsee
Julia Englhart +49 (0) 8022 925 47 -10

Sunlight Mediaroom

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