Sunlight
Pressroom

One of the fundamental societal transformation processes – radically accelerated by the pandemic – is the questioning of traditional working models. Digitization, the challenge of fixed patterns as well as a new interpretation of mobility lead to a growing interest in location independence – and thus, the demand for flexible working environments will grow rapidly. Studies underline the Relevance of Mobility Solutions The results of the Future of Work Reports 2021 show that 2/3 of those participants who can work at home would welcome a hybrid solution in the future. Research by the German health insurance DAK in 2020 revealed that 56% of the people believe to work more efficiently at home than in the office. The trend towards mobile working solutions is also underlined in the mobile office study recently conducted by SUNLIGHT: 76% of the 430 people asked stated that – due to the pandemic – they were working at home, partly at home and remote – compared to 45% before the pandemic. “SUNLIGHT is a young future-driven brand, a digital native brand,” says CEO Stephan Brutscher. “We sat down to discuss what will happen when New Work becomes the New Normal – and we see a great opportunity for SUNLIGHT to help shape the future. We are no longer a mere motorhome brand – we are a brand providing progressive mobility solutions.” It was this special approach and SUNLIGHT’s brand positioning that brought digital media designer Fabian Schweikert to the company during his Studies of International Marketing. For his bachelor degree, the 29-year-old developed and implemented a New Work project: Schweikert’s final thesis at the Dutch Fontys Venlo University of Applied Sciences examined the potential of location independent workplaces – in particular of motorhomes. The Solution: Home Office on Wheels as a Modular Package for Motorhomes With the SUNLIGHT engineers, Schweikert developed a prototype that transfers the mobile holiday home into a mobile home office: the multifunctional, foldable table/desk is equipped with an additional screen, charging options (for the smartphone as well as other devices) and additional storage. SUNLIGHT now reviews the implementation for a Home Office on Wheels solution, which could be available as a modular system for the brand’s motorhomes, vans and camper vans. Schweikert explains: “We will see a further increase of the so-called digital nomadism and the SUNLIGHT concept addresses all kinds of professions: those, of course, who can work remotely and will re-define their working place. But also salespeople, scientists in field work – e.g. geologists or biologists – as well as site managers, architects, etc. Instead of staying in a sterile hotel, the Home Office on Wheels provides a flexible, professional and comfortable solution.”